pseudo-events "Real Madrid"

The day Cristiano Ronaldo moved to Real Madrid is equivalent to a new president's inauguration in the soccer world. This past summer the worlds best soccer player completed a world record transfer from Manchester United to spanish giants Real Madrid. He will be making 180,000 euros a week. Imagine that! It was a day to remember in Spain. Girls love him for his looks and guys want to be in his boots. Anyway Cristiano Ronaldo was greeted in the Bernabeu in front of a 80,000 die hard fans. No other soccer player has brought in that many people into one stadium to see the unveiling of a new Real Madrid player. I could call this a pseudo event for the fact that it was a planned event to unveil Cristiano in his new jersey and to address his new fans. Ronaldo was presented with a roaring crowd snapping photos like the kickoff on Superbowl. He walked out of the famous tunnel and made his way around the stadium so that everyone in the stadium got a good look of him. After soaking in the crowds admiration he spoke about the upcoming season. How he is mentally focused and physically prepared. Following the speech, they gave him a soccer ball to play around with. This was nothing but an opportunity to take pictures of the best player in the world wearing a Real Madrid jersey playing with a soccer ball. The club set up this event so that people all over the world can see what kind of club Real Madrid is and the players they have. It was shown all over the world in every country. It was an event that people did not want to miss. Once is a life time thing. It was the hotspot for journalists and news reporters. It made the front page of most papers in Europe. I feel that was one of the main purposes of the event. It was for the sole purpose of media publicity. The best player in the world being unveiled.