Geico has many well known ad campaigns and it all started from the eye catching green gecko. Personally I never knew what they gecko was trying to advertise in his commercials but all I knew it was a funny little green gecko with a British accent and it caught my attention. When it comes to advertising, one campaign can't last forever so new ideas and icons need to be exposed. GEICO is a prime example of different types of campaigns and expanding beyond old boundaries.

Its hard to not know who the famous bright GEICO Gecko is. He works for one of the largest private passanger auto insurer in the USA. He plays with beautiful women, gets rides on bikes, in cars, even in his own van. He is a nation icon and seen all over GEICO advertisement's, but isn't it getting old? GEICO has made other ad campaigns such as the caveman, the stack of money and the pothole.

The caveman campaign to me is the best out of them all. It is funny and relates to modern days. The premise of the commercial in that GEICO advertises that using their website is so easy that a caveman can do it. It is a slogan that offends several caveman, who not only still exist in modern society but live as urban bachelors. If you think about it, making an interesting auto insurance advertisement is most definitely challenging but the caveman has been successful. The commercial is brought up when I'm hanging out with my friends because of how funny it is. Not that I have to worry about auto insurance yet but when it comes time I will think of the funny caveman and I will look into GEICO. Im sure that I'm not the only one that feels like this about these commercials.

The most recent GIECO commercial is the the talking pothole. I actually think its pretty funny, and gets the point across about the benefits of having GIECO emergency road service. And the southern voice, perfect. I give props to GEICO for coming out with a campaign I might actually enjoy watching.

This one we all remember. The stack of money with googly eyes, and that song. Still being used, but not the newest campaign. I have to admit, this stack of money did not raise my interest one bit when they first started airing this campaign. But after about 2-3 commercials I liked it. And the song is stuck in my head.

Collegiate Athlete's on Facebook

"You never know who may be looking!". These were the blustering words that came out of our coach's mouth. I have never in my life have seen our head BC men's soccer coach, Ed Kelly, so serious before he gave us a reinforcing lecture about Facebook. During pre-season, our soccer team had a mandatory meeting with the head Athletic Director at Boston College about the dangers of Facebook.

Facebook users create a profile page that shows their friends and networks information about themselves. The choice to include a network means that everyone within that network can view your profile. The profile typically includes information about themselves, status, friends, photos, notes, groups and wall posts.

Most college athletes don't understand that they are in the public eye more than an average student and what they post on their Facebook's could come back to hurt them. Our athletic director basically preached to us at the meeting that anything that can be written or visually understood could be taken the wrong way and be shown in a negative light. He told us that albums posted that display our pictures at last weekend's party or a message that discriminates against other people or even personal moods such as status's could be a fatal blow to our careers. He also said that we have to be cautious not only for our own appearance and for the reputation of our school, but we have to be aware of the repercussions of having fans and what they may do as a result of athletes having a Facebook page. At the meeting, He brought up the incident that happened at USC and wanted us to learn from there mistake so that it would never happen to us.

It all began with a team nickname in a racially diverse USC football team. One of the black coaches dubbed the team's white players "White Nation". Clay Matthews, one of the white players, then took this nickname to Facebook and created a new group. Matthew's group was intended for his fellow white football players as an inside joke, however he posted a picture of a black baby in handcuffs and a reference to its potential crime. The group description also joked about the Aryan Brotherhood. Another USC student came across the group and was bothered by the racist overtones of the group so she created a group called "Clay Matthews Expresses Anti-Black Sentiment". As more poeple learned of the group, it became a public relations nightmare. One potential student mentioned in the student newspaper that he has doubts about attending USC after hearing about the controversy. Matthew's in the end apologized explaining it was an innocent joke about the football team.

Although it was in innocent joke on Facebook for the football players it got out and was a huge controversy. That is why our athletic director was so sincere in the meeting and told us to to be very careful of what we are posting on our Facebook's. From that day on I think twice before I post something on my profile.

For more on the USC controversy click here.